Empower them to converse - the new way of advertising
The transition from the industrial to the information age, mandated that newly empowered consumers were now in charge of the marketing process, and not merely passive targets for marketing campaigns and promotional events. Not only did they have a far wider array of products and services available, they also began to actively compare them to the point where they defined their value. The customer had become king.
Since then, the growing role of technology and a consumer culture that prized choice and individuality and unwilling to settle for mass produced staples like before, ensured that we moved into a values-driven era. One where consumers demand that they be treated not as passive ‘target audiences’ but as empowered individuals and groups in command of their choices.
At Gauge Advertising, we firmly believe that business communication must now address
the whole human being, with a heart and a mind and a spirit that is unique, and whose aspirations and needs can no longer be neglected. Even a casual glance a today’s crowded B2B marketing space reveals that the brands that thrive in it are the brands that fulfill this need. That’s where we – The People Engagement Agency – come in.