If mobile marketing is being hailed as the future of marketing – indeed, of media, the internet, shopping and just about all else – it is not without reason. Mobile usage is rising across the world, and more significantly, smartphones are overtaking feature phones in most developed countries, and today accounts for over 50% of all phones in countries like US. The explosion of mobile apps, tablets and portable devices further testify to the trend, and it has been clearly established that mobile marketing campaigns deliver a ROI that is simply not achievable by other marketing methods. And yet, the fact is that few Enterprise Marketers have woken up to the true import of this revolutionary medium.
For instance, only 2% of US advertisers’ media spend goes into mobile, even when it has been found that mobile accounts for 23% - nearly a quarter - of total time spent online. At Gauge, we have always been quick on our feet when it comes to tapping into the latest in mobile marketing strategies and techniques – be it social media-connected mobile marketing campaigns, pre-click engagement or contextual advertising. But while we recognize the need to stay on top of a constantly evolving B2B mobile marketing landscape, our experience has repeatedly demonstrated that when it comes to content and People Engagement, the basics of communication remain the same, irrespective of the medium.